How to Close More Deals by Selling the Way Your Clients Think

Lesson: How to Sell to Different Personality Types

The Problem: One-Size-Fits-All Sales Approaches Do Not Work

Most agents use the same script, pitch, and approach for every client, expecting it to work universally.

But different people make decisions in different ways.

• Some want facts and data before acting.
• Others buy on impulse and excitement.
• Some need reassurance and trust.
• Others just want you to get to the point and move fast.

If you do not recognize how a buyer thinks, you risk:

• Losing their trust by coming on too strong.
• Overwhelming them with details when they just want the bottom line.
• Failing to give them the confidence they need to move forward.

The best agents adjust their approach based on the buyer’s personality.

The Four Buyer Personality Types and How to Sell to Each One