How to Turn “I’m Just Looking” into “Let’s Make an Offer”

Lesson: The Commitment Ladder – Guiding Clients Step-by-Step to a Sale

The Problem: Why Buyers Say They’re Interested but Never Commit

You have heard it before:

• "We are just browsing."
• "We want to wait a few months."
• "We love it, but we are not ready yet."

Most agents push too hard too soon, scaring buyers away. Others do not push at all, letting leads drift into oblivion.

The truth? People rarely make big decisions in one leap. Instead, they commit in small, low-risk steps before making a final decision.

That is where The Commitment Ladder comes in.

This framework strategically moves buyers up the ladder, one step at a time, helping them build confidence until saying yes feels like the natural next step.