How to Turn Social Media Followers into Real Estate Clients

Lesson: How to Use Social Media to Generate Leads and Close More Deals

The Problem: Agents Post, But They Do Not Sell

Most agents treat social media as a marketing tool instead of a lead generation machine. They:

• Post generic real estate content but do not attract engagement.
• Gain followers but struggle to turn them into actual clients.
• Spend time on social media without seeing a real return on investment.

The reality? Social media is one of the most powerful sales platforms available—but only if used strategically.