The $10M Skill That Most Agents Get Wrong

Lesson: The Follow-Up Framework That Converts More Leads

Why Most Agents Struggle with Follow-Up

Follow-up is the single biggest factor separating top-producing agents from struggling ones. The data is clear:

• 44 percent of agents give up after just one follow-up.
• Eighty percent of deals require at least five touchpoints.
• Leads who receive immediate follow-up are 400 percent more likely to convert.

Why Do Most Agents Fail at Follow-Up?

1. They lack a system. Without structured reminders, follow-up becomes sporadic.
2. They do not add value. Generic “just checking in” messages do not engage clients.
3. They stop too soon. Buyers often take weeks or months to make decisions.

The Psychology of Follow-Up: How Buyers Make Decisions

Most buyers hesitate for three key reasons: