The Close That Gets Buyers to Say Yes (Without Feeling Sold)

Lesson: The Assumptive Close – Selling Without Sounding Salesy

The Problem: Why Buyers Hold Back at the Finish Line

You have done everything right.

• They love the home.
• They are asking the right questions.
• They are excited… but then—
• "We just need more time to think."
• "We want to sleep on it."
• "We will get back to you."

When buyers hesitate at the final step, it is not because they do not want the home. It is because they are scared of commitment and need reassurance that moving forward is the right choice.